Through the vision of its CEO Howard Schultz, innovation, perseverance, patience, the contribution of all its employees and the use of information technology Starbucks became a formidable global presence. Due to their experience and high label training Starbucks employees have the ability to recognize when they need the right tools to do their jobs correctly and efficiently.
The use of business intelligence software has allow Starbucks to plan, lead, control, organize employees, and supply link efficiently. Starbucks have differentiate from the rest of its competitors through its top line strategy not only by providing high quality products to its customers, but also by focusing on customer wants and needs through the use of customer relationship and database management systems. Going beyod the line and offering customers a place to escape the chaos of daily life.
Starbucks marketing mix is simply but smart. It uses places as Facebook social platform, or Wi-Fi hotspot to encourage friends and family to share a coffee and coffee gifts, allowing Starbucks at the same time to attract potential customers and increase switching costs, location and convenience all at the same time. These are the reason why Starbucks still holds a dominant position in the specialty coffehouse market and has no single potential rival in the sector.
The part of this blog that we found most interesting was creating the blog itself.
Applying all the concept from the book to real life was a challenging experience, specially for the technology post and the business strategy. Learning all the aspect of management information systems and their correlation will be of great help to us, not only in the business world but also in our personal life. Now we all have a better understanding of the basis functions and the usefulness of software and hardware in general, which will allow us to make better decisions when it comes to technology and information.
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